Nuojuan Teatteripaja

Entrepreneur stories

No shortage of roles in actor's working day

Nuojuan Teatteripaja, founded in Kempele in autumn 2014, is a production house for travelling theatre performances and drama workshops. Ms Tuija Nuojua, an actress, drama educator and a mother of four little boys, expresses her thanks to Kempele municipality for the arrangement of child care:

”It seems to be well understood among the local officials that an entrepreneur does not always work from 8 am to 4 pm.”

 Left side photo: Teija Soini

Mr and Ms Nuojua both work in theatre business, which is why their working hours are highly irregular. For this reason it is essential that their children's daycare can be arranged in a flexible way. At present, Nuojuan teatteripaja is touring in the Oulu region with its children's theatre plays RÄPpinokkio and Sutun setti. The theatre work contains versatile roles: While the work of an actor requires creativity, rational thinking is needed in working as an entrepreneur. Ms Nuojua considers this diversity not so much as something distressing, but a balancing factor.

Ms Nuojua explains that it is her desire to do something for the well-being of her fellow citizens. The main messages of her new children's theatre plays are the importance of caring about your fellow citizens and facing change with an open mind. In addition to children's theatre, Nuojuan teatteripaja also provides different drama workshops for work communities and for mental health therapy programmes.

"The drama workshops can provide a new perspective to the daily activities of work communities. Drama activities also help to boost the feeling of belonging to the work communities" Ms Nuojua affirms.

It was a heart's decision to settle down in Kempele

Prior to moving to Kempele Ms Nuojua was working with children's theatre and drama workshops in southern Finland. Nuojua decided to follow her heart and to move back to her childhood home region. the initial expenses of the theatre business set up in Kempele were covered by applying for a start-up funding at the regional ELY centre (Centre for economic development, transport and environment). Ms Nuojua is looking forward to working out a functional operations model during the first year of operation, and the productions costs will be covered on a self-financed basis.

While this approach involves risk taking, Ms Nuojua has a strong belief on the viability of the enterprise. Ms Nuojua states that the marketing and sales of Teatteripaja require improvement as up till now this has been carried out mainly by making use of a network of different connections.

Guidance and tips for marketing can also be provided by Kempele municipality. Ms Miia Marjanen, the municipal business manager, reports that she meets a great number of starting entrepreneurs in her work to discuss different operation models, possible partnerships and the possibilities and opportunities available for marketing. Ms Marjanen also strongly recommends start-ups to follow Ms Nuojua's example of making use of the services provided by Oulun seudun uusyrityskeskus (Start-up business centre of Oulu region).

”Uusyrityskeskus offers help and guidance for business planning and practical issues at the initial phase. It can be recommended for the entrepreneur to discuss the business idea with different parties in order to gain a wider perspective of things” Marjanen states.



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Why to settle down in Kempele?

  • Some 30,000 vehicles pass through Kempele via the E8/4 motorway every day.

  • The population in the Oulu city region is the youngest in Finland and the level of education is among the highest in the country.

  • Judging by the number of inhabitants, the Oulu city region is by far the largest in the whole of Northern Scandinavia. What comes to services and economic life, it is also the most versatile.